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<channel>
	<title>nataliasuniga</title>
	<link>https://nataliasuniga.com</link>
	<description>nataliasuniga</description>
	<pubDate>Fri, 27 Jan 2023 20:19:30 +0000</pubDate>
	<generator>https://nataliasuniga.com</generator>
	<language>en</language>
	
		
	<item>
		<title>GODREJ &#124; Workshop estratégico</title>
				
		<link>https://nataliasuniga.com/GODREJ-Workshop-estrategico</link>

		<pubDate>Mon, 23 Jan 2023 21:52:16 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/GODREJ-Workshop-estrategico</guid>

		<description>
	DECONSTRUYENDO&#38;nbsp;LA BELLEZA NORMAL &#38;nbsp;&#38;nbsp;GODREJ

	
	VOLVER


Workshop de co-creación con perspectiva de géneros y diversidad para el grupo Godrej. 


Godrej iba a lanzar su nueva línea de cremas y necesitaba diseñar su portfolio. 

Para ello, propuse desarrollar una estrategia que incorpore perspectiva de géneros y diversidad,&#38;nbsp; diferenciando sus líneas de producto sin reproducir estereotipos y deconstruyendo la denominación de piel “normal” tan instalada en la categoría.


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</description>
		
	</item>
		
		
	<item>
		<title>LUIGI BOSCA &#124; Posicionamiento</title>
				
		<link>https://nataliasuniga.com/LUIGI-BOSCA-Posicionamiento</link>

		<pubDate>Mon, 23 Jan 2023 17:43:01 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/LUIGI-BOSCA-Posicionamiento</guid>

		<description>
	THE OLD&#38;nbsp;WITHIN THE NEW. &#38;nbsp;LUIGI BOSCA

	
	VOLVER


Estrategia de posicionamiento para lanzar Luigi Bosca en el mercado internacional de lujo, de la mano del grupo Louis Vuitton. 

Desarrollé una investigación combinando etnografía digital y observación participante. Viajé al lugar de origen, entrevisté a sus dueños, participé del proceso de cosecha, producción, distribución y venta. 
A partir de ello, diseñé una propuesta que logra conectar nuestra tradición y craft local con el mundo. 
	

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</description>
		
	</item>
		
		
	<item>
		<title>FLOW &#38; NETFLIX &#124; Estrategia de comunicación</title>
				
		<link>https://nataliasuniga.com/FLOW-NETFLIX-Estrategia-de-comunicacion</link>

		<pubDate>Thu, 19 Jan 2023 19:08:28 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/FLOW-NETFLIX-Estrategia-de-comunicacion</guid>

		<description>
	ESTÁ EN NETFLIX &#38;nbsp; &#38;nbsp; &#38;nbsp;O EN FLOW? &#38;nbsp;&#38;nbsp;

	
	VOLVER

	
Estrategia de posicionamiento y comunicación para dar a conocer la integración de Flow con Netflix, orientado a Generación Z.


Dado su vínculo orgánico con la idea, decidimos iniciar el debate en Twitter: “Está en Netflix o en Flow?“. Generamos conversación&#38;nbsp;de la mano de diferentes key opinion formers, y luego escalamos 
a canales tradicionales donde se develó la pieza hero.Así instalamos el nuevo tono y look and feel de Flow, posicionando ambas marcas como líderes del entretenimiento. 

La campaña superó las métricas históricas de la marca, instalándose como best in class dentro de la compañía.

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d59f89dc50b9abf210f3f1b64c0faa7cec28619befa34d50f43a829812fa1800/Case-Study--Natalia-Suniga-MediaMonks.001.jpeg" data-mid="165733609" border="0"  src="https://freight.cargo.site/w/1000/i/d59f89dc50b9abf210f3f1b64c0faa7cec28619befa34d50f43a829812fa1800/Case-Study--Natalia-Suniga-MediaMonks.001.jpeg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd31af47f56640b3162c080fc43a083de43ecea38b1992460fb9f6373d64d770/Case-Study--Natalia-Suniga-MediaMonks.003.jpeg" data-mid="165733612" border="0"  src="https://freight.cargo.site/w/1000/i/cd31af47f56640b3162c080fc43a083de43ecea38b1992460fb9f6373d64d770/Case-Study--Natalia-Suniga-MediaMonks.003.jpeg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2395e01e163737ca5b2e7505451c3810866ec4a7ff42d6ff72ffe5e75ad6c9f5/Case-Study--Natalia-Suniga-MediaMonks.005.jpeg" data-mid="165733614" border="0"  src="https://freight.cargo.site/w/1000/i/2395e01e163737ca5b2e7505451c3810866ec4a7ff42d6ff72ffe5e75ad6c9f5/Case-Study--Natalia-Suniga-MediaMonks.005.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e999bae28f2eef6f5ffd385252344e30978d7dc043c827a1ab9ac84e1cfd1cd/Case-Study--Natalia-Suniga-MediaMonks.006.jpeg" data-mid="165733616" border="0"  src="https://freight.cargo.site/w/1000/i/9e999bae28f2eef6f5ffd385252344e30978d7dc043c827a1ab9ac84e1cfd1cd/Case-Study--Natalia-Suniga-MediaMonks.006.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08ffb99743156f96271863eb3e9cd70586e1126f23525eef2f1ff52753f43478/FLOW-NETFLIX.007.jpeg" data-mid="165732951" border="0"  src="https://freight.cargo.site/w/1000/i/08ffb99743156f96271863eb3e9cd70586e1126f23525eef2f1ff52753f43478/FLOW-NETFLIX.007.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c6ff0453a3950b131d037652397dccd7adf3226a23afc9527ed6d396f4ac87f/Case-Study--Natalia-Suniga-MediaMonks.008.jpeg" data-mid="165733618" border="0"  src="https://freight.cargo.site/w/1000/i/6c6ff0453a3950b131d037652397dccd7adf3226a23afc9527ed6d396f4ac87f/Case-Study--Natalia-Suniga-MediaMonks.008.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc446d80c014104a1c2a23a49b6cddfb488a6c1f844273a17c07066cc082d1b0/Case-Study--Natalia-Suniga-MediaMonks.009.jpeg" data-mid="165733619" border="0"  src="https://freight.cargo.site/w/1000/i/bc446d80c014104a1c2a23a49b6cddfb488a6c1f844273a17c07066cc082d1b0/Case-Study--Natalia-Suniga-MediaMonks.009.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9811c42775fd1ed8260b324795ae693074002683a1a9c9a696ad1459d4d5b6aa/Case-Study--Natalia-Suniga-MediaMonks.010.jpeg" data-mid="165733620" border="0"  src="https://freight.cargo.site/w/1000/i/9811c42775fd1ed8260b324795ae693074002683a1a9c9a696ad1459d4d5b6aa/Case-Study--Natalia-Suniga-MediaMonks.010.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9948b12b579164747e06b1f464fa81db5d826e48287c815b9869cfa24fedbd28/Case-Study--Natalia-Suniga-MediaMonks.011.jpeg" data-mid="165733621" border="0"  src="https://freight.cargo.site/w/1000/i/9948b12b579164747e06b1f464fa81db5d826e48287c815b9869cfa24fedbd28/Case-Study--Natalia-Suniga-MediaMonks.011.jpeg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4ce1ad0201663471c522416810c7ce64cd30cadf27c9a2554102f2aa5022688/FLOW-NETFLIX.013.jpeg" data-mid="165732964" border="0"  src="https://freight.cargo.site/w/1000/i/c4ce1ad0201663471c522416810c7ce64cd30cadf27c9a2554102f2aa5022688/FLOW-NETFLIX.013.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/403065419a3d8fa7239d22d27726496f30856c53c7f0597edfbcf8f475e8302a/FLOW-NETFLIX.014.jpeg" data-mid="165732965" border="0"  src="https://freight.cargo.site/w/1000/i/403065419a3d8fa7239d22d27726496f30856c53c7f0597edfbcf8f475e8302a/FLOW-NETFLIX.014.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40beb7f9cee1b2412d945f264b47f8e69f82087d9e7d6b0b6fc1d7288eb8f3ac/Case-Study--Natalia-Suniga-MediaMonks.015.jpeg" data-mid="165733627" border="0"  src="https://freight.cargo.site/w/1000/i/40beb7f9cee1b2412d945f264b47f8e69f82087d9e7d6b0b6fc1d7288eb8f3ac/Case-Study--Natalia-Suniga-MediaMonks.015.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7352e867f05bf8d5c33c1abce35f1bf8b55e47dfacb57e0dc34f4c8fed95625/Case-Study--Natalia-Suniga-MediaMonks.016.jpeg" data-mid="165733633" border="0"  src="https://freight.cargo.site/w/1000/i/a7352e867f05bf8d5c33c1abce35f1bf8b55e47dfacb57e0dc34f4c8fed95625/Case-Study--Natalia-Suniga-MediaMonks.016.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17c18788217d53c2de9c5fa3301baa0b2fc889d4a516904640ab15dcaef28707/Case-Study--Natalia-Suniga-MediaMonks.017.jpeg" data-mid="165733637" border="0"  src="https://freight.cargo.site/w/1000/i/17c18788217d53c2de9c5fa3301baa0b2fc889d4a516904640ab15dcaef28707/Case-Study--Natalia-Suniga-MediaMonks.017.jpeg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0767163bd5a87007cb38a745f24de406386923e4349889c1729b5ef08e638fb/Case-Study--Natalia-Suniga-MediaMonks.019.jpeg" data-mid="165733641" border="0"  src="https://freight.cargo.site/w/1000/i/d0767163bd5a87007cb38a745f24de406386923e4349889c1729b5ef08e638fb/Case-Study--Natalia-Suniga-MediaMonks.019.jpeg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>FLOW &#38; NETFLIX &#124; Estrategia de comunicación copy</title>
				
		<link>https://nataliasuniga.com/FLOW-NETFLIX-Estrategia-de-comunicacion-copy</link>

		<pubDate>Fri, 27 Jan 2023 20:19:30 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/FLOW-NETFLIX-Estrategia-de-comunicacion-copy</guid>

		<description>
	ESTÁ EN NETFLIX &#38;nbsp; &#38;nbsp; &#38;nbsp;O EN FLOW? &#38;nbsp;&#38;nbsp;

	
	VOLVER


	Estrategia de posicionamiento y comunicación para dar a conocer la integración de Flow con Netflix, orientado al segmento joven.


Dado su vínculo orgánico con la idea, decidimos iniciar el debate en Twitter: “Está en Netflix o en Flow?“. Generamos conversación&#38;nbsp;de la mano de diferentes key opinion formers, y luego escalamos 
a canales tradicionales donde se develó la pieza hero.
	Así instalamos el nuevo tono y look and feel de Flow, posicionando ambas marcas como líderes del entretenimiento. 

La campaña superó las métricas históricas de la marca,&#38;nbsp;instalándose como best in class dentro de la compañía.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d59f89dc50b9abf210f3f1b64c0faa7cec28619befa34d50f43a829812fa1800/Case-Study--Natalia-Suniga-MediaMonks.001.jpeg" data-mid="166378215" border="0"  src="https://freight.cargo.site/w/1000/i/d59f89dc50b9abf210f3f1b64c0faa7cec28619befa34d50f43a829812fa1800/Case-Study--Natalia-Suniga-MediaMonks.001.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd1e740694d5ee5890b490314cee25a44fe47542f07cab0a948566a8b21dd398/Case-Study--Natalia-Suniga-MediaMonks.002.jpeg" data-mid="166378217" border="0"  src="https://freight.cargo.site/w/1000/i/dd1e740694d5ee5890b490314cee25a44fe47542f07cab0a948566a8b21dd398/Case-Study--Natalia-Suniga-MediaMonks.002.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd31af47f56640b3162c080fc43a083de43ecea38b1992460fb9f6373d64d770/Case-Study--Natalia-Suniga-MediaMonks.003.jpeg" data-mid="166378218" border="0"  src="https://freight.cargo.site/w/1000/i/cd31af47f56640b3162c080fc43a083de43ecea38b1992460fb9f6373d64d770/Case-Study--Natalia-Suniga-MediaMonks.003.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a3e13283ce8cfc701c9a9042d6e1fbbb3ea15a8ebdadad8ecb9803c7260e475/Case-Study--Natalia-Suniga-MediaMonks.004.jpeg" data-mid="166378221" border="0"  src="https://freight.cargo.site/w/1000/i/0a3e13283ce8cfc701c9a9042d6e1fbbb3ea15a8ebdadad8ecb9803c7260e475/Case-Study--Natalia-Suniga-MediaMonks.004.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2395e01e163737ca5b2e7505451c3810866ec4a7ff42d6ff72ffe5e75ad6c9f5/Case-Study--Natalia-Suniga-MediaMonks.005.jpeg" data-mid="166378224" border="0"  src="https://freight.cargo.site/w/1000/i/2395e01e163737ca5b2e7505451c3810866ec4a7ff42d6ff72ffe5e75ad6c9f5/Case-Study--Natalia-Suniga-MediaMonks.005.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e999bae28f2eef6f5ffd385252344e30978d7dc043c827a1ab9ac84e1cfd1cd/Case-Study--Natalia-Suniga-MediaMonks.006.jpeg" data-mid="166378227" border="0"  src="https://freight.cargo.site/w/1000/i/9e999bae28f2eef6f5ffd385252344e30978d7dc043c827a1ab9ac84e1cfd1cd/Case-Study--Natalia-Suniga-MediaMonks.006.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08ffb99743156f96271863eb3e9cd70586e1126f23525eef2f1ff52753f43478/FLOW-NETFLIX.007.jpeg" data-mid="166378174" border="0"  src="https://freight.cargo.site/w/1000/i/08ffb99743156f96271863eb3e9cd70586e1126f23525eef2f1ff52753f43478/FLOW-NETFLIX.007.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c6ff0453a3950b131d037652397dccd7adf3226a23afc9527ed6d396f4ac87f/Case-Study--Natalia-Suniga-MediaMonks.008.jpeg" data-mid="166378230" border="0"  src="https://freight.cargo.site/w/1000/i/6c6ff0453a3950b131d037652397dccd7adf3226a23afc9527ed6d396f4ac87f/Case-Study--Natalia-Suniga-MediaMonks.008.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc446d80c014104a1c2a23a49b6cddfb488a6c1f844273a17c07066cc082d1b0/Case-Study--Natalia-Suniga-MediaMonks.009.jpeg" data-mid="166378233" border="0"  src="https://freight.cargo.site/w/1000/i/bc446d80c014104a1c2a23a49b6cddfb488a6c1f844273a17c07066cc082d1b0/Case-Study--Natalia-Suniga-MediaMonks.009.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9811c42775fd1ed8260b324795ae693074002683a1a9c9a696ad1459d4d5b6aa/Case-Study--Natalia-Suniga-MediaMonks.010.jpeg" data-mid="166378237" border="0"  src="https://freight.cargo.site/w/1000/i/9811c42775fd1ed8260b324795ae693074002683a1a9c9a696ad1459d4d5b6aa/Case-Study--Natalia-Suniga-MediaMonks.010.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9948b12b579164747e06b1f464fa81db5d826e48287c815b9869cfa24fedbd28/Case-Study--Natalia-Suniga-MediaMonks.011.jpeg" data-mid="166378239" border="0"  src="https://freight.cargo.site/w/1000/i/9948b12b579164747e06b1f464fa81db5d826e48287c815b9869cfa24fedbd28/Case-Study--Natalia-Suniga-MediaMonks.011.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfb90acfdd0ccb0156d39c207324172f08e53c104ca5ae9f100b1ca5094cb02b/Case-Study--Natalia-Suniga-MediaMonks.012.jpeg" data-mid="166378240" border="0"  src="https://freight.cargo.site/w/1000/i/bfb90acfdd0ccb0156d39c207324172f08e53c104ca5ae9f100b1ca5094cb02b/Case-Study--Natalia-Suniga-MediaMonks.012.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4ce1ad0201663471c522416810c7ce64cd30cadf27c9a2554102f2aa5022688/FLOW-NETFLIX.013.jpeg" data-mid="166378185" border="0"  src="https://freight.cargo.site/w/1000/i/c4ce1ad0201663471c522416810c7ce64cd30cadf27c9a2554102f2aa5022688/FLOW-NETFLIX.013.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/403065419a3d8fa7239d22d27726496f30856c53c7f0597edfbcf8f475e8302a/FLOW-NETFLIX.014.jpeg" data-mid="166378190" border="0"  src="https://freight.cargo.site/w/1000/i/403065419a3d8fa7239d22d27726496f30856c53c7f0597edfbcf8f475e8302a/FLOW-NETFLIX.014.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40beb7f9cee1b2412d945f264b47f8e69f82087d9e7d6b0b6fc1d7288eb8f3ac/Case-Study--Natalia-Suniga-MediaMonks.015.jpeg" data-mid="166378246" border="0"  src="https://freight.cargo.site/w/1000/i/40beb7f9cee1b2412d945f264b47f8e69f82087d9e7d6b0b6fc1d7288eb8f3ac/Case-Study--Natalia-Suniga-MediaMonks.015.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7352e867f05bf8d5c33c1abce35f1bf8b55e47dfacb57e0dc34f4c8fed95625/Case-Study--Natalia-Suniga-MediaMonks.016.jpeg" data-mid="166378251" border="0"  src="https://freight.cargo.site/w/1000/i/a7352e867f05bf8d5c33c1abce35f1bf8b55e47dfacb57e0dc34f4c8fed95625/Case-Study--Natalia-Suniga-MediaMonks.016.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17c18788217d53c2de9c5fa3301baa0b2fc889d4a516904640ab15dcaef28707/Case-Study--Natalia-Suniga-MediaMonks.017.jpeg" data-mid="166378255" border="0"  src="https://freight.cargo.site/w/1000/i/17c18788217d53c2de9c5fa3301baa0b2fc889d4a516904640ab15dcaef28707/Case-Study--Natalia-Suniga-MediaMonks.017.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bddd97d56706ad19f0978e16e5f3a0253cbe87b5fa489d65fd7a327e036a9c1/Case-Study--Natalia-Suniga-MediaMonks.018.jpeg" data-mid="166378260" border="0"  src="https://freight.cargo.site/w/1000/i/7bddd97d56706ad19f0978e16e5f3a0253cbe87b5fa489d65fd7a327e036a9c1/Case-Study--Natalia-Suniga-MediaMonks.018.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0767163bd5a87007cb38a745f24de406386923e4349889c1729b5ef08e638fb/Case-Study--Natalia-Suniga-MediaMonks.019.jpeg" data-mid="166378265" border="0"  src="https://freight.cargo.site/w/1000/i/d0767163bd5a87007cb38a745f24de406386923e4349889c1729b5ef08e638fb/Case-Study--Natalia-Suniga-MediaMonks.019.jpeg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>DAVIVIENDA &#124; TikTok Mastery</title>
				
		<link>https://nataliasuniga.com/DAVIVIENDA-TikTok-Mastery</link>

		<pubDate>Tue, 24 Jan 2023 01:53:04 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/DAVIVIENDA-TikTok-Mastery</guid>

		<description>
	TIKTOK MASTERY &#38;nbsp;&#38;nbsp;DAVIVIENDA


	VOLVER


Capacitación de TikTok Mastery con Creative Playground para Davivienda. 

Davivienda es un banco &#38;nbsp;en Colombia que lidera la conversación financiera en TikTok.
Por eso decidimos llevar su comunicación al siguiente nivel, desarrollando una capacitación estratégica creativa que les permita hackear el algoritmo de TikTok y drivear la performance desde la creatividad.

Davivienda ya ganó un premio Cannes con sus contenidos en TikTok y desarrolló varios best cases en la plataforma, convirtiéndose en referente indiscutido en la región.

	
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</description>
		
	</item>
		
		
	<item>
		<title>AMERICAN EXPRESS &#124; Workshop estratégico</title>
				
		<link>https://nataliasuniga.com/AMERICAN-EXPRESS-Workshop-estrategico</link>

		<pubDate>Mon, 23 Jan 2023 15:21:07 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/AMERICAN-EXPRESS-Workshop-estrategico</guid>

		<description>
	EL SENTIDO SOCIAL DEL LUJO. &#38;nbsp;AMERICAN EXPRESS

	
	VOLVER


Workshop de co-creación para repensar la estrategia de portfolio y posicionamiento de marca.
American Express necesitaba rejuvenecer la marca para atraer al segmento joven a su cartera de clientes. 
Entonces creé una tipología sobre los sentidos sociales del mercado de lujo que nos inspire a desarrollar una estrategia por tiers&#38;nbsp; y definir el posicionamiento, la identidad y la propuesta de valor de cada una de sus tarjetas.
	

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</description>
		
	</item>
		
		
	<item>
		<title>AMERICAN EXPRESS &#124; Shop Small Strategy</title>
				
		<link>https://nataliasuniga.com/AMERICAN-EXPRESS-Shop-Small-Strategy-1</link>

		<pubDate>Mon, 23 Jan 2023 17:46:37 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/AMERICAN-EXPRESS-Shop-Small-Strategy-1</guid>

		<description>
	SHOP LOCAL SHOP SMALL. &#38;nbsp;AMERICAN EXPRESS

	
	VOLVER


Estrategia de posicionamiento de Shop Small, un programa de American Express que impulsa comercios locales. 


Shop Small nace como una acción comercial única e irrepetible que busca fortalecer el vínculo de American Express con pequeños y medianos comerciantes. Debido a su gran éxito, propuse diseñar una plataforma de marca que brinde endorsement, visibilidad e importantes beneficios para fomentar el consumo local durante todo el año. Así nace Shop Small tal y como lo conocemos hoy. 


El programa logró superar las expectativas, instalándose como best practice de American Express alrededor del mundo. 
	

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</description>
		
	</item>
		
		
	<item>
		<title>PANAMÁ LAGER &#124; Posicionamiento</title>
				
		<link>https://nataliasuniga.com/PANAMA-LAGER-Posicionamiento</link>

		<pubDate>Thu, 19 Jan 2023 19:19:16 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/PANAMA-LAGER-Posicionamiento</guid>

		<description>
	LA CALIDAD&#38;nbsp;DE LO AUTÉNTICO. &#38;nbsp;PANAMÁ LAGER


	VOLVER


Estrategia de posicionamiento de marca para Panamá Lager, de CCU. 


Tras haber sido rechazada por promover una mirada extranjerizante del país, Panamá Lager necesitaba volver a sus raíces 
y re-conectar con les consumidores sin por ello dejar de reforzar sus credenciales de calidad. 

Por eso diseñé un nuevo posicionamiento que invita a celebrar los rituales cotidianos, aquellos momentos de calidad 
que dan orgullo de ser panameño.
 

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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/234ce2cc7c833b2bc6a315994d9c0f4fecc262cb29c8fdad9168df7b71394718/PANAMA-LAGER-TERRITORIOS-1.026.jpeg" data-mid="165737387" border="0"  src="https://freight.cargo.site/w/1000/i/234ce2cc7c833b2bc6a315994d9c0f4fecc262cb29c8fdad9168df7b71394718/PANAMA-LAGER-TERRITORIOS-1.026.jpeg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>FLOW &#38; PERSONAL &#124; Estrategia de comunicación</title>
				
		<link>https://nataliasuniga.com/FLOW-PERSONAL-Estrategia-de-comunicacion</link>

		<pubDate>Mon, 23 Jan 2023 21:44:24 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/FLOW-PERSONAL-Estrategia-de-comunicacion</guid>

		<description>
	
CONTENIDO&#38;nbsp;TO GO &#38;nbsp;&#38;nbsp;FLOW &#38;amp; PERSONAL

	
	VOLVER


Estrategia de posicionamiento y comunicación para Flow y Personal del grupo Telecom, marca líder en telecomunicaciones.


La compañía necesitaba inaugurar su estrategia bi-marca construyendo sinergias entre Flow y Personal. 

Para ello, propuse convertir un beneficio táctico en un hito estratégico de comunicación: así nace Flow Pass, un producto que te permite ver el mejor contenido dónde y cuándo quieras, sin gastar datos de tu celular. 


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&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/3ea82a95b78db8e319e71c1ab2404da4f8e6e6bb3283c78e70f81de15f4f3aa6/Flow-Pass---Rating-Cero.005.jpeg" data-mid="165749037" border="0"  src="https://freight.cargo.site/w/720/i/3ea82a95b78db8e319e71c1ab2404da4f8e6e6bb3283c78e70f81de15f4f3aa6/Flow-Pass---Rating-Cero.005.jpeg" /&#62;
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&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/b76117408de3fc8f9a062c489ee0263e6ea7e76a8f0dce64105b47af4ce7389e/Flow-Pass---Rating-Cero.017.jpeg" data-mid="165749101" border="0"  src="https://freight.cargo.site/w/720/i/b76117408de3fc8f9a062c489ee0263e6ea7e76a8f0dce64105b47af4ce7389e/Flow-Pass---Rating-Cero.017.jpeg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>MERCADO LIBRE &#124; Estrategia always engaged</title>
				
		<link>https://nataliasuniga.com/MERCADO-LIBRE-Estrategia-always-engaged</link>

		<pubDate>Mon, 23 Jan 2023 22:23:29 +0000</pubDate>

		<dc:creator>nataliasuniga</dc:creator>

		<guid isPermaLink="true">https://nataliasuniga.com/MERCADO-LIBRE-Estrategia-always-engaged</guid>

		<description>
	ALWAYS ENGAGED &#38;nbsp;&#38;nbsp;MERCADO LIBRE

	
	VOLVER


Propuesta creativa y estratégica para Mercadolibre y MercadoPago en TikTok.

Trabajé con los diferentes equipos de Mercado Libre y Mercado Pago a nivel regional para poder consolidar su estrategia always engaged en TikTok. Desarrollé&#38;nbsp; capacitaciones para sus equipos y agencias, compartí inspiración e ideas tanto para sus campañas como para su perfil orgánico, analicé creatividades, sugerí optimizaciones según el objetivo de cada creativo y mantuvimos un proceso continuo de feedback que les permitió aprender de manera ágil cómo comunicar dentro de la plataforma.&#38;nbsp;

Como resultado, vienen liderando la conversación en la región, co-creando con creators y desarrollando contenido creativo que genera engagement y drivea la performance.&#38;nbsp;


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