DON’T MAKE ADS,
MAKE TIKTOKS.
Estrategia de comunicación para la campaña de brand safety, de TikTok LATAM.
TikTok necesitaba crear awareness sobre los safety features para educar a les usuaries y ayudarles a controlar su experiencia en la plataforma, con especial foco en la Generación Z.
Para captar la atención del target, propuse desarrollar una campaña dentro de la plataforma y siguiendo sus códigos nativos.
Una estrategia de TikToks, con contenidos de alto impacto, cortos y relevantes, que nos permitieron generar awareness e engagement en nuestra comunidad instalándose como best practice dentro de la compañía.
![](https://freight.cargo.site/t/original/i/345bcc3af6b9040b3dd105edbce7550d43c3ad35a8a59f6417fde5e9f14c2489/TIKTOK-brand-safety.001.jpeg)
![](https://freight.cargo.site/t/original/i/ec32678e5628888c8e021bca619cff4aae35b8f50aa03628898ca96eca3d5d4d/TIKTOK-brand-safety.002.jpeg)
![](https://freight.cargo.site/t/original/i/2cbbd84551787cd3af6b15a60ed8d48c4799f70c7d649c89c00db3e3f9aa5bee/TIKTOK-brand-safety.003.jpeg)
![](https://freight.cargo.site/t/original/i/e4116c56790077b20b851812a4f310c73d1a89b2ea969142b871f838afc08770/TIKTOK-brand-safety.004.jpeg)
![](https://freight.cargo.site/t/original/i/718437f6138ed6c99abdf279940c971bf23dac0268a33cb9021281aba007ce2c/TIKTOK-brand-safety.005.jpeg)
![](https://freight.cargo.site/t/original/i/5934c62e4dd00797ba9736a367e14758ddc75bf78878afa6ba37f2042cf4c5ab/TIKTOK-brand-safety.006.jpeg)
![](https://freight.cargo.site/t/original/i/f44030979bcb06d0ec9bb7c420fbf0f03b40dd14e6788cafe70fe8b93d284bc9/TIKTOK-brand-safety.007.jpeg)
![](https://freight.cargo.site/t/original/i/d4103494b5bf8674ad75f4c89bdbbfc82e824f02ed377408b487c58b0eacb607/TIKTOK-brand-safety.008.jpeg)
![](https://freight.cargo.site/t/original/i/bdaaa1523a3776ee43572327fad39f0983468ca49ef204a16ec956fc1087ec16/TIKTOK-brand-safety.009.jpeg)
![](https://freight.cargo.site/t/original/i/642240d4fddc0259583e449b1b6ed701f420fe52c0714750329422005c177589/TIKTOK-brand-safety.010.jpeg)
![](https://freight.cargo.site/t/original/i/c95d4ed41678b469d30693591e827d1120e9f04122adc8202edfd061b036de08/TIKTOK-brand-safety.011.jpeg)
![](https://freight.cargo.site/t/original/i/25e983609ab61c2af9cf9c4b7b0a4665b941d6929960b43abdb1deb2dfaa8d11/TIKTOK-brand-safety.012.jpeg)
![](https://freight.cargo.site/t/original/i/4c7b8d88c6a3622c7cbc9567d6744f21f5cbdeea7c59dbff76a83796b858769f/TIKTOK-brand-safety.013.jpeg)
![](https://freight.cargo.site/t/original/i/43a9c363b1c30b765f07600316aeeab1ec822b3dc45b59102ffa8aa13c5ffddb/TIKTOK-brand-safety.014.jpeg)
![](https://freight.cargo.site/t/original/i/6523fdb67d5f8ff2c3c255822f813872f70d47d12cfea046aa665a6611ba41f2/TIKTOK-brand-safety.015.jpeg)
![](https://freight.cargo.site/t/original/i/0c77cfbb3d3d7b3df6e766b133d11f0042d27255b685b18bbbe001fa84cb46af/TIKTOK-brand-safety.016.jpeg)
![](https://freight.cargo.site/t/original/i/67026834fcf4f7dc02fe0097e344ade883387dde6608eb58fc80ebb9e6ab53e2/TIKTOK-brand-safety.017.jpeg)
![](https://freight.cargo.site/t/original/i/55f1aeb15d049c8c9c219626111f7f2b9ab6a8944cee0044d66df314b6b69fed/TIKTOK-brand-safety.018.jpeg)
![](https://freight.cargo.site/t/original/i/7d713f1a209775d67463d2a336743b9a6e64c7008b9946f667c57c5abb3683e2/TIKTOK-brand-safety.019.jpeg)
![](https://freight.cargo.site/t/original/i/668b2715e771f7300f78c138ec5a8af6689321faba9976c4ca78a5fc9dfec8f0/TIKTOK-brand-safety.020.jpeg)
![](https://freight.cargo.site/t/original/i/a97994e33bb1e377a76efef826ffd45d1e3314417f1b7dc8f83624cfdf79ddcc/TIKTOK-brand-safety.021.jpeg)
![](https://freight.cargo.site/t/original/i/15c03834426e9bc77abaf964c57503d134046894f677996562b54d55ecc7262d/TIKTOK-brand-safety.022.jpeg)
![](https://freight.cargo.site/t/original/i/843ba52ebb6b38c5a4584e7dcfc9dee0b60a7ce11ce2f4c5e8f7f21f584687a3/TIKTOK-brand-safety.023.jpeg)
![](https://freight.cargo.site/t/original/i/cd179da54a339253f37399e6cd28e086056f94f48a6b4066590efe520f009729/TIKTOK-brand-safety.024.jpeg)
![](https://freight.cargo.site/t/original/i/2726a705f44480b823e355a8d43fea033efee291d589fc656f309c76adefd532/TIKTOK-brand-safety.025.jpeg)
![](https://freight.cargo.site/t/original/i/745a87b34e7b1156c571ff6cfe06e23e3ebe1457c1b1856a5af721215af2d7de/TIKTOK-brand-safety.026.jpeg)
![](https://freight.cargo.site/t/original/i/918826d660e91308ff6aa38672879300ad5d11d7a623b999b80dd159b1dd2123/TIKTOK-brand-safety.027.jpeg)
![](https://freight.cargo.site/t/original/i/1f7269e0b667a7e23128036bc286370035772113fa7d36888775c61bf12e2865/TIKTOK-brand-safety.028.jpeg)
![](https://freight.cargo.site/t/original/i/6d7710ffcaa96b87b14b7c43a3d49249d91f1c03dea8c0ce8e8ab19bebc74939/TIKTOK-brand-safety.029.jpeg)
![](https://freight.cargo.site/t/original/i/79d23298cddae69db2d47a2859c8173248d493f2f5bbd36c347f8c6160c458fd/TIKTOK-brand-safety.030.jpeg)
![](https://freight.cargo.site/t/original/i/c7c087b8e1fde514b0bd60b60f223e062238c6878f347eac5d981b6c8959d75c/TIKTOK-brand-safety.031.jpeg)
![](https://freight.cargo.site/t/original/i/f5d0b6f323d0d3cae6609ad4d7c4f23bb0fd9295e4f23cd555c60f5b49e5b1be/TIKTOK-brand-safety.032.jpeg)
![](https://freight.cargo.site/t/original/i/c161c4ed0265392e1bbf8b253419e69ce8bcc6391f1929318e74866186f706f3/TIKTOK-brand-safety.033.jpeg)
![](https://freight.cargo.site/t/original/i/298061723db84e644c49186868d32d87684cf92c1a9142632d1048707a885361/TIKTOK-brand-safety.034.jpeg)
![](https://freight.cargo.site/t/original/i/5883693c11f05cda7722ca72993e41e1b408e523697f4b3e1c8b5879fa1b4d4b/TIKTOK-brand-safety.035.jpeg)
![](https://freight.cargo.site/t/original/i/01d98f3116e10d40157c690d6b7045cb4dac2c99cb41cad2cc842665722a3382/TIKTOK-brand-safety.036.jpeg)
![](https://freight.cargo.site/t/original/i/27c947413856787b7bd093ba475eee3a4f274a9fa9262b4e78d0f02e1624a065/TIKTOK-brand-safety.037.jpeg)
![](https://freight.cargo.site/t/original/i/04939fb496fcf9d75044a9bac5d19ddd6abf87bd08eeff98e5097cec8bcdc262/TIKTOK-brand-safety.038.jpeg)
![](https://freight.cargo.site/t/original/i/d217a24f5a3f917d1a88cfb5f5f8d6da0cd40e2d74d561f8abef5ba26521502d/TIKTOK-brand-safety.039.jpeg)
![](https://freight.cargo.site/t/original/i/c4fe0f054a336ddc11d216bfe3ddf142f4f1d56ca7027e079e157171194e62a0/TIKTOK-brand-safety.040.jpeg)