We are attending the decline of mainstream culture. Younger generations are more and more willing to be seen as those who defy conventions and fight to create their own rules. Status quo, usually linked to elite, tradition, show off, and extravagance, is now being deconstructed and evolving into new and emerging values.
In this sense, we have prepared different trends to inspire our work with modern luxury related values that are also relevant to our core target.
This presentation is part of the proposal to work on Luigi Bosca’s values and purpose.