THE OLD WITHIN THE NEW.
LUIGI BOSCA
Estrategia de posicionamiento para lanzar Luigi Bosca en el mercado internacional de lujo, de la mano del grupo Louis Vuitton.
Desarrollé una investigación combinando etnografía digital y observación participante. Viajé al lugar de origen, entrevisté a sus dueños, participé del proceso de cosecha, producción, distribución y venta.
A partir de ello, diseñé una propuesta que logra conectar nuestra tradición y craft local con el mundo.
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