CONTENIDO TO GO
FLOW & PERSONAL
Estrategia de posicionamiento y comunicación para Flow y Personal del grupo Telecom, marca líder en telecomunicaciones.
La compañía necesitaba inaugurar su estrategia bi-marca construyendo sinergias entre Flow y Personal.
Para ello, propuse convertir un beneficio táctico en un hito estratégico de comunicación: así nace Flow Pass, un producto que te permite ver el mejor contenido dónde y cuándo quieras, sin gastar datos de tu celular.
![](https://freight.cargo.site/t/original/i/ded41b184dd79516d685503a62ad6cf8891f3e5cbeaa811abe0b4166e662d3a4/Flow-Pass---Rating-Cero.001.jpeg)
![](https://freight.cargo.site/t/original/i/ca73266a9263fb302584745edc868baa432e3c8120a37d0a600b37c7a030a0d4/Flow-Pass---Rating-Cero.002.jpeg)
![](https://freight.cargo.site/t/original/i/3d23682ccb5deefa0b8ec9e06aa46e74c0205d45a211ba007546900d93afe1f9/Flow-Pass---Rating-Cero.003.jpeg)
![](https://freight.cargo.site/t/original/i/a0e7c536e4450ed5818a2b4da3c80c4900339c8b1f07a20cab2dbb757616bb83/Flow-Pass---Rating-Cero.004.jpeg)
![](https://freight.cargo.site/t/original/i/3ea82a95b78db8e319e71c1ab2404da4f8e6e6bb3283c78e70f81de15f4f3aa6/Flow-Pass---Rating-Cero.005.jpeg)
![](https://freight.cargo.site/t/original/i/cfe951e8daae3abca64b96ecf8e713a324f853a859cdf5420eac44c344ba5d6b/Flow-Pass---Rating-Cero.006.jpeg)
![](https://freight.cargo.site/t/original/i/e6215844df93954b1f8a062b2385c647195e08ba4f9c802ee9955ccd393b811b/Flow-Pass---Rating-Cero.007.jpeg)
![](https://freight.cargo.site/t/original/i/67ef437e9831aee84131ef1ec83a634e35ab8aa2f39a97104715fc5615b3c220/Flow-Pass---Rating-Cero.008.jpeg)
![](https://freight.cargo.site/t/original/i/8830eb10a89917291cc86ac20aacb7c7d185faa1311fb378a8bec4af35b3bf4d/Flow-Pass---Rating-Cero.009.jpeg)
![](https://freight.cargo.site/t/original/i/5d7b68ef256987957808fdff85172e9f34b28ab24073307865f9f41ba33c4a35/Flow-Pass---Rating-Cero.010.jpeg)
![](https://freight.cargo.site/t/original/i/237437315300b5f0518690f355713b02c6eda0d8151aaef7b7143e380fd5c09e/Flow-Pass---Rating-Cero.011.jpeg)
![](https://freight.cargo.site/t/original/i/ad14170d7096de34135da1cc998ac1c9c5f6e60b6f1fef97b1e801af7153fe3a/Flow-Pass---Rating-Cero.012.jpeg)
![](https://freight.cargo.site/t/original/i/fcf50eec8198bc592561bebe7f82f70d3c131d6ad23104b9d1bad316a9a6e234/Flow-Pass---Rating-Cero.013.jpeg)
![](https://freight.cargo.site/t/original/i/ce71134a78aac0ed5fe796b1bac3581aba98271c0605880760b928e15242fd38/Flow-Pass---Rating-Cero.014.jpeg)
![](https://freight.cargo.site/t/original/i/e91c8fc858421b382085de6e2ced0337f1882b97ab09ce11fd92d4f9411a089c/Flow-Pass---Rating-Cero.015.jpeg)
![](https://freight.cargo.site/t/original/i/8df8bf869ea37acc05b41b045059fa3453a0552ab6fa96b1100d63f869a77b8a/Flow-Pass---Rating-Cero.016.jpeg)
![](https://freight.cargo.site/t/original/i/b76117408de3fc8f9a062c489ee0263e6ea7e76a8f0dce64105b47af4ce7389e/Flow-Pass---Rating-Cero.017.jpeg)
![](https://freight.cargo.site/t/original/i/9873d56a9c8bc0c107c5bf77cb1ae8bd02de9e1b5ce591e9783ac7bc47bb4384/Flow-Pass---Rating-Cero.018.jpeg)
![](https://freight.cargo.site/t/original/i/b22434ce9a8a90447b2dadfaa7c2ac585cc05b8e8f944d07f3ec459b68508b63/Flow-Pass---Rating-Cero.019.jpeg)