TIPOLOGÍA CROMÁTICA
DE LA REFRESCANCIA
CCU
Workshop de co-creación para repensar la estrategia de portfolio de CCU.
La compañía necesitaba revisar su portfolio para ganar diferenciación y entendimiento. Con este objetivo, propuse analizar el color coding de sus productos a partir de una tipología que explora el vínculo entre el color y la refrescancia en diferentes industrias.
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