ABOUT ME


                                     

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PROFILE


PhD in Social Sciences, specialized in gender studies, with experience on research (Conicet), becomes Head of Strategic Planning on an international company (Ogilvy-WPP), and then enters an independent agency (Don) to accelerate its growth.

-Managed interdisciplinary work teams of high performance focused on research, branding and communication strategy.
-Designed and facilitated workshops focused on ideation process, comms and business strategy.
-Gender consultant for local and global brands.
-Achieved excellent communication and business results, and help to increase the client portfolio, working at the best independent agency of the region and the 4th more effective agency on the Effie global Index.
-Participated as speaker on local and international events (Contagious Bootcamp USA 2020; Lean In Latam 2019; Ojo de Iberoamérica; Perfil del consumidor 2019 Costa Rica, etc.).

Clients: American Express, Telecom, Cablevisión-Flow, Personal, Luigi Bosca, Directv, Johnson & Johnson, Cencosud (Easy, Disco, Jumbo, Vea), Santander, Bimbo, Baru Panamá, CCU, Banco Provincia, Vista Oil & Gas, Topa.


WORK EXPERIENCE

2019-now
DIRECTOR OF STRATEGY AT DON
Don Buenos Aires

-Achieved excellent business and communication results, becoming the best independent agency of the region and the 4th more effective agency on the global Effie Index.
-Working on Brand Strategy, Comms Planning (mass, digital), New Business and Consulting.
Clients: Telecom, Personal, Cablevisión- Flow, Cencosud (Easy), Air New Zealand, Vista Oil & Gas, Luigi Bosca, Banco Provincia.


2018-2019
HEAD OF STRATEGIC PLANNING AT OGILVY
Ogilvy Argentina

-Responsable for developing different business units at the Department such as: Brand Strategy, Comms Planning, Workshops and Consulting for national and worldwide brands.
-Implemented six ideation workshops to optimize business and comms strategy in ten months.
Clients: American Express, Directv, Bimbo, CCU, Baru Panamá, Santander, Johnson & Johnson, Cencosud (Jumbo, Disco, Vea), Topa.


2011-2018ASSOCIATE RESEARCHER AT CONICET-UBA
Consejo Nacional de Investigaciones Científicas y Técnicas- Universidad de Buenos Aires


-Lead several groups of researchers working on gender studies, social theory and consumption society from a sociological lens.
-Wrote and published a PhD thesis called "Social theory and left politics. The problem of structure and agency in the work of Judith Butler" Ed. Teseo.


OTHER SKILLS

SPEAKER Experienced speaker both in the academic and creative field, participated in local and global events: Perfil del consumidor 2019 by El Financiero Costa Rica, Lean In Latam, AmCham Argentina, El Ojo de Iberoamérica, etc.
-Selected as one of five young talents and the only Latin American representative, at Contagious Bootcamp USA 2020.

CONSULTANT -Designed and facilitated workshops focused on ideation process, comms and business strategy.
-Gender consultant for local and global brands.


ASSOCIATE PROFESSOR AT UBA

-More than 10 years of experience (Postgraduate, academic and college level).
-Gender training level 1 and 2, for MEP (Women in Advertising), School of Creatives and HAUS.


FELLOW RESEARCHER
At CELS (Centro de Estudios Legales y Sociales) and LATAM Carter Center, Bolivia.



EDUCATION

2012-2017
PhD IN SOCIAL SCIENCES AT UBA
Universidad de Buenos Aires 
Final evaluation: Outstanding
Summa cum laude
Recommended for publication
PhD recognized by CONEAU, Categoría A, Resolución 1242/15.

2006- 2011
LICENTIATE IN SOCIOLOGY AT UBA
Universidad de Buenos Aires 
GPA: 9.04
Honor Diploma

2001-2005
CHARTERED ACCOUNTANT
Escuela Superior de Comercio Carlos Pellegrini (UBA)



LANGUAGE

Spanish - native

English - level 14 Laboratorio de idiomas UBA
French - level 4 Alianza Francesa



PRESS


From Love Brands to Post Brand: Understanding brands as social movements - Contagious USA Summer Bootcamp 2020

Taller de Perspectiva de género aplicado a Publicidad - Dossier

Perfil del Consumidor 2019 en Costa Rica - El Financiero

Don incorporó a Natalia Suniga como Directora de Planning- Dossier

The Data Issue - Reporte Publicidad. Edición Aniversario

Data de la Big. Gastón Vizziano y Natalia Suniga - El Ojo de Iberoamérica

Ogilvy e IBM presentan un Workshop sobre Customer Engagement and Commerce en El Ojo de Iberoamérica - El Ojo de Iberoamérica

Workshop Ogilvy e IBM: Hay que deconstruir el dato - El Ojo de Iberoamérica

Berrone, Suniga y Vizziano; deconstruyendo el dato - Latin Spots

1er Encuentro de Marketing con Propósito en AMCHAM - Webretail

Ogilvy Argentina presentó su nuevo equipo de Planning - AdLatina

“¿Por qué está de moda la palabra empoderar?” - La Nación


PUBLISHED BOOK & ARTICLES

Teoría social y política de izquierda. El aporte de Judith Butler al problema de la estructura y la acción - Editorial Teseo Press
Jimena Barón: ¿Empoderamiento femenino o reproducción de valores patriarcales? - Tiempo Argentino
 
La publicidad en disputa
- Revista Bordes


Una mirada científica del Planning - Dossiernet


Performatividad, Poder y Parodia  - Revista de la Carrera de Sociología


El falo en disputa. Judith Butler, lectora crítica de Jacques Lacan - Diferencia(s). Revista de Teoría Social Contemporánea


Fiesta y Sacrificio. Explorando el problema de la transgresión en Georges Bataille - Revista Mexicana de Ciencias Políticas y Sociales










Mark