SHOP LOCAL SHOP SMALL.
AMERICAN EXPRESS
Estrategia de posicionamiento de Shop Small, un programa de American Express que impulsa comercios locales.
Shop Small nace como una acción comercial única e irrepetible que busca fortalecer el vínculo de American Express con pequeños y medianos comerciantes. Debido a su gran éxito, propuse diseñar una plataforma de marca que brinde endorsement, visibilidad e importantes beneficios para fomentar el consumo local durante todo el año. Así nace Shop Small tal y como lo conocemos hoy.
El programa logró superar las expectativas, instalándose como best practice de American Express alrededor del mundo.
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